Dataminr is an AI company that helps corporations monitor real-time events for crisis response, and equips first responders with tools for natural disasters and emergencies.
Dataminr DEI report was made to highlight the company’s commitment, demonstrate progress, and inspire positive change.
Purpose: The objective was to present data in an engaging way, making the report a tool for education, accountability, and motivation for change.
Approach: The report features dynamic visuals using circles and images of diverse individuals to symbolize inclusivity and unity. Infographics present data clearly, and a vibrant color palette reinforces positivity. The narrative structure, supported by stories and testimonials, humanizes the data, while interactive elements encourage deeper engagement.
My role: design and strategy