Diversity, Equity, and Inclusion (DEI) have become integral aspects of organizational success and social progress. At Dataminr, To effectively communicate our commitment to DEI and share the results of our efforts, we embarked on designing a DEI report. The report was created to provide transparency, demonstrate progress, and inspire ongoing positive change.
Design Purpose:
The primary objective of our DEI report is to convey a compelling narrative that resonates with our stakeholders. We aimed to present data in an accessible and engaging manner, ensuring that the report serves as an educational tool, an accountability mechanism, and a source of motivation for change.
Design Approach and Solution:
To capture the essence of diversity and unity, the cover of our DEI report features a dynamic graphic visual, utilizing circles and images of diverse individuals. The circle was selected as a key visual element that resonates with our message of inclusivity and unity. It represents a sense of wholeness, togetherness, and equality, and was used consistently throughout the report. broader community.
The inclusion of images of diverse group of people reinforces our commitment to inclusivity.
Infographics were used to convey data in a visually appealing and easily digestible format.
A thoughtfully selected color palette was used to complement the circle theme. Vibrant and inclusive colors were chosen to evoke a sense of energy and positivity.
The report was structured as a narrative, weaving together stories, case studies, and personal testimonials to humanize the data. This approach helps readers connect emotionally with the issues addressed in the report.
To encourage engagement, interactive elements like clickable links for readers who want to explore further resources and initiatives related to DEI.
My Role: design and design strategy