Sol Bodega is a wellness company offering herbal teas and coaching to people who seek holistic alternatives for healthy living. My passion for wellness and healthy living made this project a perfect fit for me.
The client was looking for a visual identity that was bold and vibrant inspired by the accessibility of the bodega from her roots in the Bronx.
Design Approach:
In the name "Sol Bodega," the first part, "Sol," carries a profound meaning—it represents the Sun. Recognizing the significance of this, we embarked on a creative journey to ensure that our brand's visual identity captured the radiant essence of the Sun. As a result we delved into various creative avenues to visualize both the sun and its life-giving light within our logo. In parallel, we carefully curated an earthy color palette that not only infused our brand with grounded and harmonious tones but also deeply resonated with the holistic philosophy that underpins the brand’s mission.
We created visual elements like icons and patterns that aligned with the client’s vision, creating a consistent brand image.
Patterns were developed to form a unique visual language for the brand, stacked elements representing the energy chakras and cairns. These patterns now adorn our packaging, promotional materials, and the website.
Their website serves as a platform for promoting herbal teas, coaching services, and wellness resources. It was designed to be user-friendly, visually engaging, and a true reflection of the brand identity through its color scheme, typography, and imagery.
My Role: designing logo, visual elements, pattern, website, and photography direction
See the website here https://solbodega.com/
Art Director: Jac Kirby, 7 Layer Studio